In 2026, Rigaku celebrates its 75th anniversary. To reflect on this milestone while also shaping the future ahead, we launched a project to create a commemorative logo and mascot.
At the heart of this initiative was a desire to reflect the thoughts and aspirations of our people at Rigaku.
From the very beginning, we chose not to rely on external creators for the initial concept. Instead, we sought to bring to life the ideas and perspectives of employees who engage with Rigaku every day. We set one simple condition: everything had to be created by our own ideas and hands. In an age where generative AI is widely used, we placed special value on the warmth and authenticity that come from human creativity.
During the two-week canvassing period, we received more than 120 entries from employees around the world. Each submission expressed a unique perspective on Rigaku, along with hopes for the future.
The overwhelming response made the selection process both exciting and challenging. The project team first narrowed the entries down to ten through an internal vote, followed by a vote open to all employees globally. With so many compelling ideas, the outcome remained uncertain until the very end.
We are pleased to introduce the selected grand prize-winning designs.
75th anniversary logo
The logo embodies Rigaku’s deep gratitude for 75 years of history. It conveys a heartfelt “thank you” to everyone who has been part of Rigaku’s journey over three-quarters of a century, while also expressing our commitment to continue contributing to society in the years ahead. Working in collaboration with external designers, we carefully refined the concept into its final form.
Company Mascot: Dr. Rixsee
The name “Rixsee” combines “Ri” for Rigaku, “X” for X-ray, and “See” for vision.
Designed as a mascot that gently resonates with people, Dr. Rixsee is inspired by an owl—long regarded as a symbol of wisdom and insight. The mascot expresses Rigaku’s “power of seeing” while remaining approachable to audiences around the world.
Particular attention was given to the design of the eyes. Through repeated refinement, we developed an expression that truly captures the essence of Dr. Rixsee.
Dr. Rixsee has a distinctive personality. Usually calm and slightly absent-minded, the mascot transforms into a focused and dependable presence when in analysis mode.
With large eyes and a magnifying glass, Dr. Rixsee carefully observes details, grasps underlying truths, and helps solve problems—embodying the “power of seeing.” This contrast creates both charm and a reassuring sense of reliability. As a playful detail, Dr. Rixsee enjoys blueberries, known for being good for the eyes.
The logo and Dr. Rixsee are more than commemorative elements. They are meaningful symbols shaped by the collective thoughts of everyone connected to Rigaku.
Building on 75 years of history and looking toward the future, Rigaku will continue to write its story—together with these new symbols.
